The Analysis Of Public Opinion Management On Public Crisis Events Of New Condition

The internet public opinion is the expression of emotions, attitude, advice and ideas of broad netizen and the influence of the expression. With the fast development of the Information Technology and our country goes into the mobile internet era, the public opinion spreads on the net shows different from the past.This essay studied the eight typical public crises since 2011 and public opinion spreads on the internet get the features of the public opinion spreading in internet era. And this essay studied the five factors which affect the public opinion spreading on society environment, reason of the crisis, spread channels, behavior subject and the catalyst.On this basis, this essay carries on the analysis from two aspects of the positive side of enhance the ability of manage the network public opinion and deal with the serious consequences properly, points out the importance of network public opinion in the public crisis coping.Finally, combining the above analysis, the mobile Internet has become the mainstream, this article from three aspects of the perfect response mechanism of network public opinion, improve the technical power to deal with the public crisis of network public opinion and strengthen government guidance, and effectively purify the Internet space to give the suggestions of internet public opinion management.