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A Study On Knowledge Communication System Based On Academic Production

Posted on:2018-01-22Degree:MasterType:Thesis
Country:ChinaCandidate:N TangFull Text:PDF
GTID:2348330512991138Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
The mode of knowledge production has evolved from the closed linear model in university to the socialization of integration.In the background of new media today,academic production is also experiencing the from the process from elite to popular.Through technological progress,academic production breaks the constraint of time and space and achieves a comprehensive,complex mode of communication in the network platform.This is the most important part of the process of knowledge dissemination.The content of academic production increases the depth and breadth of communication through a variety of channels in the process of knowledge dissemination,and ultimately achieves the value of academic production.The combination of academic production and knowledge dissemination forms the public cultural space in which virtual space coexists with physical space.The communication of public space will realize the socialization accumulation of the cultural capital.This paper takes "House Of Living Literature" as an example,studies its academic production and knowledge communication system.The paper will comb the content of production and a variety of means of communication,and find out the revelation of academic production,knowledge dissemination and brand communication,as well as the importance of building scholarly society and universal reading society.This article is divided into five chapters.The first chapter introduces the research background,the research object,the literature review,the research method.The second chapter is the knowledge production of "House Of Living Literature",which studies the knowledge production characteristics of "House Of Living Literature"from three aspects:academic research,knowledge production and academic nurturing.The third chapter and the fourth chapter are the main part of this study,analyzes the knowledge transmission system of "House Of Living Literature" mainly from the communication concept,communication path,communication effects,communication content and the audience.The "lifestyle" communication concept,"systematic" communication content,"platform" communication path,"hierarchical"communication effect makes the "House Of Living Literature" knowledge become a complete and unique communication system.The audience take participate in interaction with satisfy in use,and even become a communicator,who enhance the communication effect.The fifth chapter introduces the brand communication of the"House Of Living Literature",and analyzes its features as a platform of knowledge communication.
Keywords/Search Tags:House Of Living Literature, Knowledge communication, Academic Production, Brand communication
PDF Full Text Request
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