Conversation The Innovation Of TV Programs With The Internet Thinking

With the development of Internet technology,the traditional media's influence is gradually collapse,the propagation force,guiding force,credibility also encountered unprecedented crisis,deal with the crisis should be actively combined with Internet program innovation thinking.Use the Internet in traditional media program innovation Along with the development of Internet technology,the traditional media's influence is gradually collapse,the propagation force,guiding force,credibility also encountered unprecedented crisis,deal with the crisis should be actively combined with Internet program innovation thinking.Use the Internet in traditional media program innovation thinking can be summed up as,it is born in under the Internet technology,a kind of thinking mode,according to the characteristics of new media to grasp the characteristics of user's use habit,content,through the thinking mode of different from traditional media content construction and to distinguish the type of method of individual identity and groups.This paper studies the phenomenon of crisis in traditional media,and carries out the research of program innovation through the following three aspects.First of all,the traditional conversation TV programs should be spread to the object for this,in turn,accurate positioning,big data using user's thinking and thinking,affirms the fan power and precision positioning audience,break traditional one-to-many media era in vulgar propagation mode;Secondly,traditional talk TV programs should be based on communication content and innovation,adopting scene thinking,product thinking and cross-boundary thinking.Based on the characteristics of audience groups,this paper makes a subculture immersive scene experience,and insists on the real and objective good content.In addition to the basic content,the cross-boundary update variety shows rich programming content;Finally,traditional conversation TV programs should be on transmission line and effective guidance,using flat thought,the first thought,social thought,will show decision-making can deliver directly to the audience of the host,the host all involved in topic selection,planning,editing and other aspects,and the host can through multiple channels of screen and audience interaction,access to information and opinion leader position,make host of thinking and the whole program,and according to the audience opinion adjust,keep vigor and stamina to ensure program.All three of these innovations are based on my graduation work,"crazy revenge".