Research On The Setting Of The Reds Of The Internet From The Media And Its Effect

In the era of website 3.0, May 30, 2016 was given a new meaning: Net red Festival. In this context of the network, the network Reds (hereinafter referred to net red) by more and more social concern. In addition, with the rise of a variety of live platform, network red generation of more diversified ways, the impact on people's daily life gradually expanded. Net red has become a part of society can not be ignored, so the study of the phenomenon of redness has important practical significance.This paper studies the new media background, combined with the agenda set theory,research and analysis of the following questions: First, with the development of the times, the agenda set which changes, including five aspects. The analysis of these five aspects is the theoretical guarantee that this paper can carry out. Secondly, on this basis, the main body of the agenda setting theory is analyzed. Mainly including independent net red personal and net red brokerage firms, analysis of the red body agenda set the theory of the use of the way and the effect of research. The effect of the theory of setting the reddish agenda is based on the questionnaire survey, and 210 valid samples are collected for analysis. And then parse the agenda set up under the theory of successful red card case to 2015 ranked No. 1 Wang Hong as the case study object. The specific analysis of Wang Sicong set which agenda and the effect of the agenda set, and Wang Sicong agenda to set the content to be evaluated. Finally, the article points out that under the background of the current society, the problem of the redness of the network from the media in the use of the agenda setting theory and the countermeasures,hoping to provide suggestions and countermeasures for the improvement and management of the future redness environment...