The Research Of Traditional TV Program Innovation Strategy Is Integrated Into The Network

Television program innovation strategy under the networks integration analusis-In wulinfeng,for example?In the past few years,along with the Internet fast into all fields of society,the concept of Internet + also in the rapid change in the ecological environment of the television media.Network media not only changed the way content transmission,even will reach deep into the field of content production method and program."In 2017 May be the last transition opportunities" television "the reform of radio and television will face the most important and the last" point of view in the industry such as gradually popular.Traditional TV media felt a strong sense of crisis.TV media is one of the core crisis,content and show a drop in the quality of production.In contrast,the network media and even started to reverse to television programs.Content is lost its advantage,resulting in a decline in ratings,revenue fell,a large number of brain drain and so on a series of chain reaction.At present,the problem is in front of TV media,under the TV and the Internet fusion trend,how to adapt to the ever-changing media environment,and develop and maintain the good good program resources,promote the innovation in TV program content,more effective transmission of television,is the key to the development of TV media in the future.Through the study of quality function deployment(QFD),the paper found that television content can be combination of innovation and quality function deployment(QFD),and on the basis of quality house,customer demand as the guidance for television content innovation.TV program by analyzing the present situation of innovation strategy,carries on the customer demand information,establish a TV program content quality,improved model of QFD set up TV program content,and to "wulin wind" as a paradigm for in-depth discussion and analysis.Based on research results,this paper for the wulin wind column content innovation put forward some suggestion in the direction of improvement,and in view of the current TV shows the problems in the innovation process,converting customer requirements accurately in the television program manufacture can identify thecontent of innovation.