Study On The Spread Of Ming City Wall As A Cultural Symbol Of Nanjing City

In recent years, with the acceleration of economic globalization, urbanization has become a general trend of China’s social development. Construction in full swing around the city, the competition between cities has intensified. With the progress of society, the competition between cities is not just a competition, economic figures on the city’s image is increasingly becoming an important factor in competition. In this case, as an important symbol of urban culture manifestations city’s image is particularly critical. This article will be placed on the level of the city wall of Nanjing city cultural symbols, its history since the founding of the rheological symbol meaning, content of communication, dissemination of results, communication strategy systematically analyzed; on the one hand, hope for the city’s cultural symbols contribute to research, on the other hand hope to the Nanjing urban construction and the city wall of the nomination process benefit.The first part is an introduction, introduced the topics of research background, research status, research content, significance and methods. The first chapter has combed after the founding of the city wall of historical evolution; since the founding of the city wall has gone from "protected" to "be removed" to "gradually attention and protection" stage. The second chapter analyzes the meaning of the city wall of the city cultural symbols; use of semiotic theories and myths Roland Barthes, the myth of the city wall were analyzed in surface layers of meaning refers to the direct and implied meaning behind the surface, and metaphor. The third chapter, the fourth chapter is the main part of the article discusses the mode of transmission and dissemination of results of the city wall urban culture symbols. On the main mode of transmission to be spread as the standard division, starting from the city government, urban media, urban public three interior angles, analyze the situation with the mass media and the means for the spread, and then expand the discussion; effect of the spread of interview, summed up the impact of the city wall on the history, culture, image, generated by economic four levels. The fifth chapter of the city wall as a symbol of urban culture spread made some policy analysis; for three propagation body Chapter Ⅲ of the proposed recommendations are proposed and corresponding measures.This paper argues that, to enhance the city wall of Nanjing city as a propagation efficiency cultural symbols, the city government, the city and inner-city public media must carry out their duties. City government needs to promote the "composite", "federated" and "implantable" spread, and take advantage of the "other" voice; urban media need to promote media integration, to create a strong media, as well as the introduction of quality content, as " his media "setting the agenda; inner-city public will need to play an active" role of opinion leaders ", to participate in interactive communication, and through diversification, public participation for the deepening of multifaceted collective memory of the city wall.