| Chinese culture is profound,has a long history,the world had a broad and far-reaching impact.Vietnam and China "mountains attached to the mountains,water attached to the water",the Vietnamese culture by the impact of Chinese culture,festival culture is a vivid expression.But the Vietnamese culture also has its own characteristics,the new situation,with the increasingly rich cooperation between China and Vietnam,cultural exchanges have become more frequent.Therefore,this paper investigates the current situation of cultural exchanges between China and Vietnam,with a view to providing a reference for the further development of cultural exchanges between the two countries.At present,the impact of Chinese culture on Vietnam is relatively large,but in Vietnam,the status of China’s cultural exchanges in this regard is not much research results.This paper studies the current situation of cultural exchanges between China and Vietnam from the perspectives of cultural diplomacy,media platform and educational cooperation.And pointed out the advantages and disadvantages,as well as the opportunities and challenges facing it,so as to put forward effective development proposals.This article contains six sections:The first part:Introduction.Including research background,research purpose,research significance,research methods,research theory foundation,research ideas and framework.The second part:the literature review,introduced the China-Vietnam cultural exchange in Vietnam,the China-Vietnam cultural exchange in the domestic research situation,the existing research success and shortcomings,this study can solve the problems and highlights.The third part:the present situation of cultural exchange between China and Vietnam.From the cultural diplomacy,education cooperation,media platform three important areas of cultural exchanges between China and Vietnam to study the status quo.The fourth part:the advantages and disadvantages of cultural exchanges between China and Vietnam,as well as the opportunities and challenges.Its advantage lies in the expansion of Chinese language and culture,the first 10 years of the 21st century,the world’s image of China has a new view in the overseas Chinese community in Vietnam.The disadvantage is that the activity is not enough to attract contemporary cultural tide,the number and social development index can not keep up with economic potential,Confucius Institute in Vietnam,the dissemination of activities less than other regions.There will be many opportunities for cultural exchanges between the two countries,such as the increasing number of Vietnamese students coming to China,the promotion of Chinese teaching in Vietnam,and the creation of job opportunities for Vietnamese people.But at the same time have to face a lot of challenges,that is,from the soft power of the competitive pressure and the number of Confucius Institutes in Vietnam less.The fifth part:Proposing the development of cultural exchange between China and Vietnam.That is,enrich the content of cultural cooperation and exchanges,strengthen the activities of Confucius Institute,play the role of overseas Chinese in Vietnam,the use of media platform to facilitate the exchange of education and teaching.The sixth part:Conclusion.Including research summary,innovation and shortcomings. |