The Application Research Of Microfilm In The Promotion Of Tourism Destination Image In Minority Areas Of Yunnan

The spread of new marketing tool,the influence of the micro movie network transmission has been confirmed by the consumer when buying a tourist product decisions,purchase intention,etc,have apparent effect.This article from the ethnic minority areas in yunnan province tourism destination micro movie network dissemination and influence consumer attitudes,the perspective of tourism at home and abroad,selecting representative yunnan ethnic minority areas and the author have photographed aiming at tourism destination image promotion of micro movie example for empirical study.This article first in yunnan minority areas can the attractions of a micro film object of network transmission has carried on the preliminary screening,and the basis of investigation and smallscale interview,through the network to find aiming at tourism destination image promotion of micro film network transmission factors,using qualitative analysis and quantitative analysis of micro movie network transmission force of quality,quantity,potency,publishers competency of the four independent variables and the tourism destination image promotion of the relationship between the correlation verification.Finally trying to find out the universality of network transmission influence regularity of micro films,and found the reason and mechanism of action,in yunnan minority areas of the tourism destination image promotion to make strategic advice.