Research On China's Shang Jin Complex Based On Contemporary Design Applications

Color,as an objective existence,is not only a symbol of light reflected by different light waves on the object,but also is a kind of subjective understanding people of objective things,that is a product of social and cultural development and emotional symbol,has a profound cultural roots,has aroused in an instant visual attention and the effect of emotional resonance.In family of color,gold has a special status in China,the culture characteristic extremely.The traditional Chinese concept,yellow and red is a wonderful color,people think that gold from the yellow change,is a brilliant luster color,shining bright.In China’s five thousand years of culture,gold is a unique social and cultural phenomenon.is a symbol of the Chinese nation’s unique aesthetic complex.Gold is also an important part of the world of traditional color,has its specific nature and modernity,nationality and symbolic.At the same time,the color of the gold is also a kind of hard to handle,in the daily design without a good grasp of aureate collocation method,it is very easy to flow in vulgar.This paper hopes to study the history of gold,explore the reason why Chinese people like gold,understand the essence of gold more thoroughly,explore the symbolic meaning of gold culture more rationally,And try to explore the color design gimmick,provide designers with a rational design principle.