Research On The Main Melody Film Marketing Strategy From The Perspective Of 4C Theory

With the implementation of China’s strategy of reform and opening up,the trend of economic marketization has intensified,the consumption level of residents and aesthetic consciousness have been improved,and the "theme" films have received more and more attention.In recent years,a batch of high-quality works have emerged in our country,and the operation and marketing methods of these excellent films have changed greatly compared with the past.This topic first from a macro perspective of detailed combing inductive nearly 30 years of the development of domestic "main melody" film,and the management theory,economics theory,social psychology theory combined with marketing theory on the basis of comprehensive analysis of this kind of film marketing strategy;Secondly,contact with the movie case that is popular with the audience,analyze its film operation principle and film marketing strategy from the perspective of 4C theory;Finally,combining with the current situation of the film market environment,and connecting with the core values of the society,the future trend of the theme films is discussed: the main theme is the main theme,and the commercial operation is supplemented.