The New Trend Of Mainstream Commercial Animation In The Industry 4.0 Era

Mainstream commercial animation is the animation industry for the mass culture consumer market products,but it combines advanced multimedia technology and popular entertainment content in a comprehensive feature,determines the animation industry is not just the creative field of art activities,but also related to animation Production technology development.The development of mainstream commercial animation is closely linked with the industrial revolution.From the point of view of animation technology,the technological progress caused by the industrial revolution has promoted the development of animation technology,and large-scale industrial production has also provided sufficient guarantee for animation production supplies.Content of the point of view,the industrial revolution to promote the rapid development of urbanization,the proportion of urban population continues to improve,thus forming a concentrated large consumer groups,production content to meet consumer demand.After years of development mainstream commercial animation production capacity has been developed by leaps and bounds,the number and scale of continuous improvement,but the new market under the market for mainstream commercial animation have higher requirements,routine animation film is no longer meet the needs of the audience,the animation industry needs A new change.For the domestic animation industry,how to seize the strategic opportunity to carry forward the unique and excellent traditional Chinese culture,for the country to achieve the goal of cultural power to make its own contribution is important.