The Feasibility And Applicability Of TV Public Service Advertisements In The Teaching Of Chinese As A Foreign Language

In recent years,the international status and influence of Chinese culture is growing,a great number of foreigners want to learn Chinese language and Chinese culture.In this situation,teaching Chinese as a foreign language or Chinese language teaching in overseas are playing an increasingly important role in the world.In the meantime,Audio-visual teaching is a relatively popular teaching mode,in the second language teaching,and offers a new opportunity and platform for Chinese language and Chinese culture.Television public service ads,as a kind of typical and special audio-visual resources,plays an important role in social education and cultural transmission.if it is introduced into the culture of teaching Chinese as a foreign language class,its true vivid advertising language and image,the plot of the epic scenes and rich splendid national culture will be for the cultivation of the Chinese learners’ language.This article from the television public service ads and the closely relationship of Chinese culture,this paper proves that the feasibility and applicability of television public service ads as a new resource of audio-visual teaching in teaching Chinese as a foreign language class.This article is divided into six parts.The first chapter is introduction,divided into four sections,it is expounded the meaning and purpose of my choice,and show the research contents and methods of this paper,.Thirdly,showing audio-visual teaching and culture teaching Chinese as a foreign language and television public service ads in the aspect of cultural communication,the last,discussed the related theoretical basis in this paper.The second chapter is divided into two parts,one is television public service ads spread the positive energy,such as building a harmonious society,reveals the dominance of the Chinese traditional virtue,and namely its significance in cultural transmission,secondly,it is to demonstrate the television public service ads in present Chinese elements,spread national culture,and show the social reality,strengthen students’comprehension,and through the cultural background of nonverbal communicative behavior,to experience a deeper Chinese culture,deepen the cultural awareness of Chinese learners in the cross-cultural communication.The third chapter is divided into four parts,mainly demonstrates the advantage and characteristics of television public service ads from television,film and television works,pop songs,commercial advertising.The fourth chapter is divided into two parts,the first part is the television public service ads on the literacy class of their own advantages in teaching Chinese as a foreign language class,mainly from its standard and fluent mandarin dubbing,intuitive knowledge of language,rich content,and high quality.The second part is the television public service ads in Chinese learners are learners with a feasibility analysis,mainly from its beneficial to stimulate the learning enthusiasm of the Chinese learners,to create a relaxed learning atmosphere,to create real living language environment,conducive to show the rich and colorful Chinese culture and other aspects.The fifth chapter is divided into three parts,the first part is the television public service ads in the application of Chinese as a foreign language class education principle,mainly for the whole process of teaching to conform to the law of teaching principle,the principle of combining the students’ subjectivity and teacher’ leading,conform to the principle of comprehensible input,etc.The second part is the topic of selection principle,The third part is the class specific teaching principle,including to clear teaching objectives,teaching with the teaching goal,content,difficulty is appropriate,played on a timely,some playing time,and funny theme content,etc.As the conclusion of this paper,the sixth chapter overview and as a summary to full text.