The Predicament And Innovation Of Traditional Culture In Contemporary Film And Television Dramas

With the advent of globalization and marketization,the entry of foreign cultures and the rise of popular culture have enabled Chinese society to present a multicultural coexistence situation.The communication space has been squeezed.In addition,the development of the film and television drama itself has problems such as insufficient exploration of traditional cultural resources and rigid forms,and the spread of traditional culture in film and TV dramas has become difficult.In 2015,the hit drama “Nirvana in Fire” re-released its vitality through the innovative dissemination of traditional cultural elements and achieved good results with high ratings and high reputation.On the basis of the plight of the traditional culture,this article uses the " Nirvana in Fire" as an example to analyze the innovative presentation of the traditional cultural elements in the " Nirvana in Fire" and explore new ways in the competition between the traditional culture and the multicultural culture..First of all,in the context of the aerial history," Nirvana in Fire" has set up a different pattern,theme and plot from other powers.Second,the entire play created a variety of characters under the tone of tolerance and resistance.Finally,the fine details of the essence of traditional culture are presented.First,it must establish a modern concept of communication,transform the expression of traditional culture into a popular and diversified direction,and enrich its contents and forms.,more susceptible to the audience.Second,tap the modern value of traditional culture and use it for modern society.Third,to create traditional cultural quality,to achieve a win-win economic benefits and cultural effects.