Research On Public Sentiment Response In Public Crisis Events

As a medium of information dissemination and sharing, the Internet has changed the way of our original social behavior and has had a far-reaching impact on our society, politics and other fields. It has gradually become an important platform for people to express their views and interact with each other. At this stage, China is in a social and economic development transition period, all kinds of public crisis and frequent spread through the network, leading to the increasing number of network public opinion, highlight the impact. Due to the late development of China's network management and control, the relevant laws and regulations are not perfect, government departments at all levels of the network to deal with public awareness and capacity to be improved,coupled with rapid network technology updates, the original response to the network public opinion model and Methods are not suited to the characteristics of the current network of public opinion. Therefore, it is necessary to explore and establish a network public opinion response and management system which can adapt to the characteristics of network technology and meet the needs of the government, the media and the public in real time.This article applies the basic theories and methods of public management, public relations and other related disciplines. Firstly, it expounds the related concepts and theories of public crisis events, network public opinion and crisis public relations. Through the analysis of the typical cases in recent years, summed up our government at all levels in response to the network of public opinion aspects of specific practices and inappropriate. Secondly, combined with the achievements and progresses already made in this field, summed up the valuable experience that our government can learn from. The author also points out some shortcomings still existing in our government,such as the lack of legal construction of the government management network public opinion, the insufficient ability of the government to deal with the network public opinion and the poor interaction between the government and the media. Finally, combined with China's national conditions and characteristics, analysis and discussion of our government should take in response to the methods and countermeasures. Which is to improve the public relations level of the government officials, to deal with the public opinion with the aid of the professional force classification, to make the public and the media communicate with each other through the channels of the media, through the improvement of the relevant laws and regulations, the transformation of the stereotyped thinking and the "active guidance" To create a harmonious public opinion environment, and comprehensively enhance the network of public opinion at all levels of government departments to cope with the level and capacity.