I Am Studying Network Marketing Strategy Research

With the comprehensive development of science and technology,economy and society,but also the corresponding development of computer networks has been greatly improved.The Internet has infiltrated all areas of consumer values,it has also undergone a change,and commercial competition,network marketing came into being,and growing stronger.Nonprofit organizations marketing and corporate marketing general sense of a significant difference,though they are in order to achieve goals of the organization,the members of the organization,customers and their needs analysis,the organization provides services to market products or services in the process.However,non-profit organization itself is unique,taking into account its limited funds,lack of personnel,in its infancy stage,if corporate marketing experience to follow,could backfire,if marketing choice incorrectly,you may cause outside the public non-profit organization of misreading.Therefore,it is bound to choose a lower cost,without time and space constraints of efficient marketing tool.The rise of high-speed Internet to meet the needs of nonprofit organizations.Computer popularization,development of the Internet to improve the efficiency and dissemination of information dissemination.People began to combine traditional marketing and Internet network marketing.Internet marketing can be very low cost to help nonprofits achieve product promotion,volunteer management and other related work,to expand the influence of the non-profit organization,to achieve the organization's mission plays an important roleThis paper selects the non-profit organization founded by Kai-fu Lee,"I learned network" as the research object.This website marketing strategy in recent years,the lack of clear guidance,so that the site location,the effect of promotion,brand failed to produce the desired paper chose network marketing theory as a basis for trying to solve their current predicament,the paper introduces and comparison of network marketing and internet marketing latest trends of traditional marketing model;and then for the characteristic non-profit organizations to expand the analysis of selected cases,I have learned through interviews with members of the network,"I was learning network" Current marketing dilemma as the starting point,analyze the internal and external environment of the non-profit organization,focuses its marketing dilemma faced.Then use STP model for my learning network for market segmentation,target market selection and product positioning.Then combined with the theory of network marketing,develop a network as a platform of 4Ps marketing strategy for my learning network,to promote the further development of China's non-profit organization of Internet marketing to achieve a non-profit organization's mission and goals,and ultimately for the welfare of society Make contributions.