The Current Situation Analysis And Countermeasure Research Of The Swimming And Diving Hall Of Tianjin Olympic Center

With the rapid development of China's sports industry and the gradual improvement of people's awareness of fitness,more and more people began to participate in fitness sports.The state has invested a lot of money to build sports venues,but the current per capital fitness area is still less,and the developed countries are still a large gap.The state to promote the reform of sports venues and to promote the development of sports industry has also introduced a series of incentive policies.Tianjin Olympic Center Swimming and Diving Hall is one of the Olympic venues in Tianjin,where a number of large-scale swimming competitions have been held,but in the course of the operation of the game also encountered the problem of low economic efficiency.Based on the 7Ps theory and 4Cs theory in marketing,this paper investigates the current marketing status of the swimming pool in Tianjin Olympic Center.Through the investigation of relevant literature,the concept of marketing and the related aspects of sports industry are expounded,and then the management and marketing research of large-scale stadiums at home and abroad are analyzed.Through the investigation and research on the marketing status of swimming diving hall,it is found that there are some problems such as lack of marketing team construction level and weak marketing consciousness.Based on the investigation and analysis,based on 7Ps marketing strategy and 4Cs marketing strategy to get the swimming diving hall marketing improvement suggestions.Product strategy should be combined with site resources to implement product and service diversification strategy,open up the fitness area to increase fitness programs,to carry out amateur water competition project training,set up early childhood swimming training courses;price strategy to clear the price development factors,The implementation of market competition and demand-oriented pricing strategy to determine a reasonable price range;promotional strategies should strengthen the advertising strategy,business promotion strategy,make full use of public relations activities;sales channel strategy to broaden the network sales channels;personnel strategy to be marketing Team building to improve the level of marketing;in the tangible display and service process strategy to enhance the consumer sensory experience and improve service quality.In the consumer demand strategy to meet the needs of consumer members and information needs;in the consumer cost strategy to reduce customer purchase costs,optimize the service process;in the convenience of the strategy to optimize the access to information,timely processing of customer problems;Communication strategy to use the micro-public platform to enhance the two-way communication with customers,and enhance the ability of consumers to feedback information.