Research On The Relationship Between Consumer Satisfaction And Loyalty Of Large Stadiums In Chongqing

Along with the advancement of China's reform and opening up,people material life level unceasing enhancement,after adequate food and clothing,people more and more attention to raise the level of material culture and the vigorous development of the sports consumption is demonstrated people's demand for self-spiritual pursuit,and service satisfaction and customer loyalty is definitely the two key factors influencing the sports consumption.Current our country stadium service quality,customer satisfaction and loyalty is not high,lead to the customer's liquidity,high turnover rate,and thus affect the sports consumption.How to attract and retain customers,and make the customer satisfied and tend to be loyal,has become a major sports venues in the fierce competition of the key.Therefore,under the background of China's unique culture,combining with the characteristics of customer consumption behavior,by combining theoretical analysis and empirical research method of venues service satisfaction,loyalty and the relationship between sports consumption and to explore and research,this not only helps to further understand the current status of venues service,and service quality management of large sports venues and its own development has important theory value and practical significance.In this study on customer satisfaction,customer loyalty,and the research achievements of sports consumption on the basis of systematic,USES the literature material law,questionnaire survey,mathematical statistics and logic analysis and other research methods,some representative of Chongqing Tianwan stadium and the Olympic sports center stadium of the current management status and service satisfaction and loyalty in the performance of the empirical investigation.SPSS21.0 using statistical analysis software,through the test reliability and validity,analysis methods,such as using correlation analysis and retrospective analysis to recycling effective questionnaire data was analyzed,and examines the stadium hall each dimension status of consumption and service customer satisfaction,and customer satisfaction between various dimensions,satisfaction and sports consumption,loyalty and the relationship between sports consumption,and further regression analysis between the three,and on the basis of large sports venues to improve customer satisfaction and loyalty,and then promote the sports consumption gives the corresponding countermeasures and Suggestions.Through the empirical analysis,this study draws the following main conclusions:In different dimensions of service customer satisfaction,customer value most is safety,the second is the value perception,came in third place was the reliability in quality awareness;Customer service for large sports venues overall state in the general level of satisfaction and loyalty;Between customer satisfaction and customer loyalty has a significant positive correlation,to improve customers' satisfaction degree to improve customer loyalty;Sports consumption was correlated with customer satisfaction,customer satisfaction is higher,the higher the sports consumption;Have a significant relationship between sports consumption and loyalty,loyalty is higher,the higher the sports consumption;The higher the satisfaction and loyalty,the higher the customer's sports consumption.