YN TV Brand Development Strategy Research

With the continuous development of our economy,the leisure and entertainment programs are also developing rapidly,It also brings the vigorous development of the television industry in our country,at the same time,the competition in the TV industry has entered a white hot stage,as a result,the major provincial satellite TV in China has long development in this intense competition environment,one of the important factors is the provincial satellite TV should establish their own brand advantages,and constantly establish a good image and influence of its own brand.Due to the development and research of TV brand in China is relatively late,there are two levels of differentiation in China,According to the investigation and research,the development of Chinese TV brands is mainly divided into four gradients,the first of the gradient of brand are CCTV,Hunan TV,Zhejiang TV,Jiangsu satellite TV,etc.,also known as first line channel,other channel is divided into second,third,fourth gradient,meanwhile the development of China's central and western satellite TV is generally backward and lack of competitiveness,mainly for positioning is not clear,the development lag,lack of innovation,etc.YN as a province of the west of China,as well as on the existing problems.Therefore,in order to establish a good image in the development of YN satellite TV,it needs to shape its own brand,and develop its own brand in the future.From the point of view of the development of practice,if you want YN satellite TV to become the country's more famous TV channels in the future development,it needs to learn from the development of the same industry,the development of the satellite TV,learn from their advantages in the development process,to remove the disadvantages in its own development,in the study of the development of China's relatively good channel for the development of the analysis,mainly analyzes the Hunan satellite TV,Zhejiang satellite TV,Oriental TV and other excellent channel,to summarize the successful experience of their extraction,Through to the present situation and the problem of the YN satellite TV's own development,combining with the characteristics of the human history of the region,at the same time,to learn from the advantages of other good TV and to create a set of brand strategy for the future development of YN TV.This article mainly focuses on the research of the brand strategy of YN satellite TV,analyzes and studies the brand development of YN satellite TV,mainly analyzes the YN TV specific conditions in the process of development,analyzes the inadequacy and problems during the development,put forward Suggestions on the implementation of brand development strategy for YN satellite TV,it will better reflects the brand development needs of YN satellite TV,and has great significance.