Yunnan ABD Horticulture Co., Ltd. Development Strategy Research

This thesis first briefly introduces the theoretical basis of enterprise development strategy research of domestic and overseas,including the development stage of enterprise stragegy and the research results of domestic scholars.According to this method,a comprehensive analysis of the Yunnan ABD Horticulture Co.,facing both the external environment of the company policy,economy,industry trends,competitive situation and internal conditions of enterprise resources,technology,finance and marketing ability is conducted.It also analyzed the internal environmental factors such as human resources,management ability,financial ability and marketing ability of Yunnan ABD horticulture Co,.Ltd.The degree of influence of internal and external factors such as enterprise opportunity and threat,advantage and weakness is evaluated.This thesis uses the EFE matrix,IFE matrix,SWOT matrix and PEST model of research tools,to do qualitative and quantitative analysis of the currently problems of Yunnan ABD Co,Ltd,deeply analyze the external and internal factors and their interaction,come to the conclusion that can conform to the enterprise actual situation.1.According to do the external environment factors research to Yunnan ABD Horticulture Co,.Ltd,to issustrate the external opportunity is pretty good.However,the market is developing rapidly,resulting in no clear direction and goals in the use of the opportunity and avoiding the threat.Therefore,the current strategies need further adjustments.2.Through the analysis of internal resources of Yunnan ABD horticulture Co.Ltd.,the IFE matrix is established.The research of internal factors shows that the internal conditions of Yunnan ABD Horticulture Co.Ltd.are slightly higher than the industrial average level and the internal situation is slightly having advantages.3.Yunnan ABD Horticulture Co.,Ltd.can adopt the growth strategy through the SWOT matrix analysis of this company.4.The strategy of strategy implementation control of Yunnan ABD Horticulture Co.,Ltd.are: consolidating the Yunnan local flower market,focusing on the domestic market,and actively participating in the competition of international horticultural companies,By strengthening its internal management,efforts to expand sales channels,adding the industry value chain,enhance product added value,establish reasonable cultivation and reserve the core technology innovation mechanism,actively explore the flower derivatives potential value.In addition,using the natural advantages of the flower base,developing agricultural tourism projects and finding more profit growth points.In the aspect of internal management,to establish the company efficient and fast operation mechanism,building high quality enterprise culture,to strengthen human resources management,to construct a reasonable incentive system,to provide guarantee for the stragegy implementation of Yunnan ABD Horticulture company.