Research On The Tourism Resources Protection And Development Of Zhejiang Shengzhou Chongren Town

"Cultural industry development","tourism power" and other key words has been nearly two years of hot words,China's tourism development strategy has been transferred from the tourism power to the tourism power;In addition,China's rich cultural tourism resources must also be able to provide the impetus for the implementation of the strategy,Which is an important tourist resources in ancient town,which through the external manifestation of the building and the cultural expression of the common heritage of human history and civilization,passing the evolution of historical information,social and historical residents of the choice of settlements,Is the crystallization of mankind and nature for thousands of years,is the gift of the ancestors of the precious heritage.Tourists for the historical and cultural towns of the yearning is full of the entire tourism market,a time Wuzhen,Pingyao ancient city,the ancient city of Lijiang as many as 250 ancient town tourism resources hot.Ancient town for the local tourism development brought about by the economic benefits of difficult to estimate,it has become an important breakthrough in the development of local tourism and important tourist attraction.With the increasing number of tourists,there are many tourists are also very concerned about the quality of tourism,they have a more stringent requirements of the town,pay attention to the town of "authenticity." In the context of more and more rational consumption of tourists,the development and protection of the town is very important.Under the impetus of economic benefits,the economic benefits brought by the ancient town tourism are very big,but there are many problems exposed in the process of protection and development.For example,the town is over-commercialized,the tourism resources are wasted,the intangible cultural assimilation,Environmental damage and so on.Shengzhou Chongren town has a long history and culture,elegant environment,as many as more than100,the temple temple intact.In the context of the rapid development of tourism,Shengzhou Chongren town tourism development is almost in a blank state,the infrastructure is not perfect,tourists praise it,and some that the ancient town is very special,no commercial interference,it appears Especially quiet;but some that the ancient town of tasteless,empty ancient building is particularly empty.Chongren town is the current town planning unreasonable,chaotic chaos construction and other kinds of damage,the destruction of the town of Chongren great,in the case of urgent protection,you need to correctly deal with the protection and development of Chongren town.Through the tourism development to achieve the protection of the ancient town of Chongren,brought back the economic benefits of localresidents,residents of the spontaneous protection is also very willing to respond to the government's call and planning to form a virtuous circle to achieve Chongren town protection and development of the dual objectives.Based on this background,this paper starts from the background of the protection and development of ancient town in our country,taking the protection and development of Chongren town in Shengzhou city of Zhejiang province as the research example,according to the idea of "finding the problem-analyzing the problem-solving the problem" The ancient town of the multi-faceted analysis,induction and summary,to find Chongren town in the tourism resources of the unique value,development value,Chongren town of protection and development has been imperative stage,very necessary to face the current Protection and development of the problem,through the protection and development of the problem analysis,that Chongren town tourism development is still in a vacuum state,in the lessons learned from the development of ancient towns at home and abroad,Chongren town to "protect the main,development As a supplement to the basic principles,and finally to the protection and development of two aspects of strategic analysis,hoping to the protection and development of the town to provide some reference.