Study On Network Illegal Operation Supervision Based On Game Theory

"Internet plus the real economy" gave birth to the network economy,open up the network market,the network operator of this group is developing rapidly,creating more economic benefits.In the network market,the transaction cost is low,the opportunity is many,and the profit is very rich.In the interest of the network,some network operators inevitably choose illegal operation,which leads to the explosive growth trend of false advertising,counterfeit,inferior,trademark infringement and network pyramid marketing,which undermines the operation order of the network market.How to effectively supervise the illegal behavior of the network operators,how to break the difficult situation of the illegal operation and ensure the long-term development of the network economic market has become a new subject which is urgent and urgent to be solved.This article first from the network illegal conduct supervision of the research background and significance,the existing network illegal conduct regulation of the basic theory and related research methods to study,define the network illegal conduct regulation about the concept and connotation.Second,analysis of the current network illegal management present situation and the present situation of supervision,finds out the problems in the supervision,based on the game relation between regulators and network operators,established the evolutionary game model,using the replicated dynamic equation,the regulators different regulatory strategy and balance of interests between network operators corresponding countermeasures.Thirdly,conduct simulation study on the regulation of network illegal operation.In the study of evolution game,determine the regulators and the network operator evolution direction of the initial selection probability combination strategy,and then in view of the game both sides mixed strategy problem of repeated game,build T stage circulation regulation model,according to the strategy in the game proceeds matrix combined with the state transitions between the characteristics of random in the T stage circulation regulation model to join the transfer probability matrix of markov chain,using Matlab tool simulation of this stochastic process,the results showed that T stage circulation regulation model improves the(active supervision,Law-abiding)strategy combinations of probability.Finally,on the basis of evolutionary game model research and supervision simulation analysis,from regulators to reduce costs,improve the network operator's illegal cost and improve the way of supervision,pay attention to the government for the incentives of law-abiding operators,the regulators,network operators,as well as the overall regulatory environment put forward countermeasures and Suggestions,to strengthen the supervision of network illegal business behavior.