Evolutionary Game And Value Analysis Of Information Sharing In Logistics Service Supply Chain

With the advancement of economic globalization,the logistics industry is developing rapidly,and its market scale is expanding continuously,with broad development prospects and value-added functions.At the same time,the rise of logistics business outsourcing has gradually led the logistics industry to various fields such as production and sales.The phenomenon of industrial integration and specialization of division of labor has become more obvious,the integrity and complexity have also been continuously improved,and the functional integrated logistics service supply chain model has gradually formed.Market competition has also shifted from enterprises to supply chains.However,at present,the information asymmetry phenomenon is widespread in China's logistics industry,resulting in low overall efficiency and high cost.In the context of the rapid development of Internet technology and information networking,information has become an important condition for supply chain competition.However,there are many enterprise nodes in the supply chain,and whether the information sharing strategy is influenced by many factors is a dynamic game.process.At present,the research on information sharing of logistics service supply chain mainly focuses on supply chain coordination and information sharing incentives.At present,the research on information sharing of logistics service supply chain mainly focuses on supply chain coordination and information sharing incentives.The information strategy selection and value of information sharing to supply chain is mainly directed to the traditional product supply chain,and the information sharing behavior of logistics service supply chain is rarely studied.Therefore,This paper takes the logistics service supply chain as the object,conducts evolutionary game analysis on the factors affecting the information sharing of supply chain nodes,and discusses the value of information sharing.Then,the logistics service supply chain information platform based on blockchain technology is proposed to promote the information sharing of node enterprises.The specific content includes:Firstly,this paper constructs the information sharing evolutionary game model by using logistics service integrators and functional logistics service providers in the logistics service supply chain as the research subject.The influences of information sharing,information absorption and utilization ability,coordination benefit coefficient,incentive coefficient,information sharing cost and risk coefficient on the choice of enterprise information sharing strategy in logistics service supply chain are discussed.At the same time,MATLAB numerical simulation is used to analyze each The impact of factors.Secondly,it analyzes the value of information sharing to the logistics service supply chain,and then constructs the expected profit model of the two-level logistics service supply chain composed of logistics service integrators and logistics service providers.It analyzes the decision-making and expected profits of each member of the logistics service supply chain under the three information sharing modes,and numerical examples are used to compare and verify that the information sharing strategy has a positive impact on the efficiency of the logistics service supply chain.Finally,the article builds a logistics service supply chain information platform based on blockchain technology,and builds the technical framework of the information platform with the blockchain as the underlying technology,providing an effective channel for information sharing for logistics service supply chain enterprises.This paper takes the logistics service supply chain as the research object,and studies the information sharing problem of logistics service supply chain from three aspects: the influencing factors of node enterprise information sharing,the value of information sharing and the construction of information sharing platform.It provides theoretical reference and support for the logistics service supply chain to promote node enterprise information sharing,which is conducive to the targeted improvement of enterprise information sharing willingness,construction of safe and reliable information sharing channels,and promotion of stable and coordinated development of logistics service supply chain.