| As an important composition of traditional Chinese culture,rural culture is the bedrock foundation of the development of leisure agriculture and rural tourism.Chongming Island is rich in agricultural culture and has a long history of farming.The development of rural cultural tourism resources is an important motivation in the process of transformation to a world-class eco-Island.In this research,through analyzing of the location,current situation,tourist market and the problems existing in the development,we summarized the tourism resources in Chongming Island and divided them into two categories,which were rural material cultural tourism resources and rural intangible cultural tourism resources,and they were categorized into six main kinds,namely,the production type,the life type,the rural scenery type,the art type,the custom type and the topic type.Based on the analysis of the current situation of rural cultural tourism in Chongming Island,the article selected 15 indicators,such as the value of recreational use,historical and cultural value,and constructed the rural tourism resources evaluation system of Chongming Island.In addition,we assessed the development of leisure agriculture and rural tourism of Chongming Island after determining the weight of each index through the analytic hierarchy process based on the survey from the experts,and then the evaluation were ranked into five grades.In the end,the article put forward the corresponding countermeasures and suggestions.The results and suggestions of the study were as follows:1.169 items of rural cultural tourism resources were counted,among which there were 7 items of production type,19 items of life types,43 items of the rural scenery type,20 items of art type,53 items of customs type and 27 items of topic type.2.In the respect of tourists' destination,the tourists were mainly from the Yangtze River Delta region,especially from Shanghai,and most of the tourists were young and middle-aged.In terms of income levels,most tourists had middle income.In behavior,most of them were self-driving for short-term travel,and most tourists traveled mainly for sightseeing and leisure holidays.In the respect of preference,most of tourists had a great interest in the type of rural scenery,customs and life.And then they preferred the mod of sightseeing and experience.3.The arising problems in the development were also analyzed.Firstly,it was full of modern atmosphere,and the utilization rate of rural cultural tourism resources was low.Secondly,the overall image was not outstanding,and the development were short of integration and systematicness.Thirdly,the development faced with difficulties in inheriting,were messy for lacking of master plan.Lastly,it was short of infrastructure and standardized management.4.The evaluation results showed that the type of the rural scenery and custom had a great proportion in all rural cultural resources.It also showed that most of the resources were on the ordinary level,and the superior resources were in short supply.Also,the resources exhibit regionally varying characteristics and regional concentration.5.Some suggestions and countermeasures were put forward,including: Refining the cultural characteristics of countryside in Chongming for deep development,epurating rural culture for innovative and creative development,integrating tourism resources for regional linkage and system strategy,designing and promoting the rural cultural tourism products,raising public participation through policy guarantee and the recruitment of talents. |
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