The Bionic Packaging Design For Brand Snack "naughty Cat"

In China,the packaging of products is seriously homogenized in the snack market,the monotonous packaging design makes it difficult to distinguish between different brands of snacks,it is unable to form a great brand effect and its additional value of products is relatively low.The packaging serves as the appearance of the products,the "gorgeous looking" and "interest" are the most effective methods for packaging to attract audiences,in the era of "entertainment to death" s,the perceptual consumption gradually occupies an important position in people's mind,people pay more attention to the psychological satisfaction brought by consumption experience.The traditional simple functional packaging can't satisfy the spiritual consumption demand of modern people,especially in snack food and other fast-moving consumer goods industries,"interest" has become especially important,and there are development necessities in packaging design for interest."Naughty Cat" is a snack brand developed for students in primary schools,according to the physiological and psychological characteristics of children's consumer groups,the snack packaging of " Naughty Cat " starts from "interest" and it is based on the bionic design of form,combines the cute cartoon image of small animals and bright colors to create interesting bionic packaging,it can form the personalized visual symbol for brand,and establish the visualdifference with competitive products on the packaging.The brand content is based on the "Naughty Cat " animal family,which endows different image features for different animals and increases its brand stories.The brand packaging design of " Naughty Cat " takes the commerce,function,creativity,interest and interaction as the principle,integrates the brand design concept of "fun and interest",follows the creative thinking of "packaging namely toys" and "form namely function",the commercial bionic packaging design is deeply explored to realize the sharing of artistic interest.