The Research On The Evaluation Method Of Internet Plus Industrial Enterprise Value

In July 2015,with premier Li Keqiang’s endorsement,the promotion of "Internet plus" has become an important national strategy in China.This is an important policy proposed by China in the era of Internet economy after the advanced concepts such as "industry 4.0" and "industrial Internet" were put forward by industrial powers such as the United States and Germany.Cross-border integration of Internet technology and industrial companies,has injected new vitality for the traditional industrial enterprises,represented by coal net,traditional industrial enterprises are actively seeking new profit growth point.The purpose of this paper is to explore represented by coal enterprise of industrial enterprises in the "Internet +" value in the process of change,so that in merger and acquisition of the future of the enterprise have a reasonable valuation,and help investors in the financial market effectively complete the value investment.Through actual cases,the author found and analyzed the traditional evaluation method is used to "Internet + industry" enterprise value assessment of deficiency,and then introduces real option method to supplement the original evaluation pattern.This paper mainly analyzes the coal enterprises,represented by China shenhua energy value in the "Internet + action" the change of the elements,and using real option method to estimate the part of the potential value.By analyzing the life cycle and business development prospect of shenhua company,the free cash flow model in the income method is chosen to evaluate the basic value.Finally,after obtaining the valuation of the overall value,the author verifies the rationality of the value evaluation through relative valuation method and other relevant official evaluation results.