The Analysis And Application Of "Chinoiserie" Customs Style From Popular Perspective

In the beginning of twenty first century,China has entered a new period of revival of traditional culture.With the frequent international exchanges,Chinese culture,with its unique charm,has spread rapidly and been sought after around the world.thus setting off a popular wave of "Chinoiserie" in the world.This paper interprets "Chinoiserie" form a popular perspective,analyzes the fashion and style performances led by this trend and probes into the popular "Chinese style" clothing design innovation in accordance with fashion.The paper first defines the concept of "Chinoiserie" from the popular perspective,defines the"Chinoiserie" popular phenomenon from many aspects such as the films and television drama industry,popular music,visual communication,entertainment and leisure and other cultural and artistic fields.The article analyzes the prevalence of "Chinoiserie" in these fields not only improves the identity of Chinese culture in social public to a certain extent,but also influences the public aesthetic tendency and promotes the popularity of "Chinoiserie" clothing in the process of imperceptibly changing.Under the wave of "Chinoiserie",as the focus and concentration of fashion,clothing naturally presents a wonderful "Chinoiserie".On the basis of wonderful"Chinoiserie" clothing,the article interprets the "Chinoiserie" in popular clothing from popular information,designers,brands,street fashion and other multi-level aspects and captures various forms of expressions which meets the requirements of the new generations of young people in fashion consumption and aesthetics orientation of "Chinoiserie" clothing.By using the image analysis method,the author classifies the "Chinoiserie" in the form of labeling and sums up the four types of costumes with distinctive features " Chinoiserie" in order to set up four types of image icons of "fashion insider","Orientation Yuppies","Luxurious celebrities" and "ethnic youth".The author analyzes the "Chinoiserie" clothing of four types of portraits from the aspect of clothing images,clothing style elements and characteristics as well as the way of dressing styles.At the end of this paper,based on the analysis of the "Chinoiserie" costume style features of"Orientation Yuppies" in the previous article,this paper takes this as the theoretical guidance to carry out the targeted design and application practice and provides new prospective and design ideas for the inheritance and innovation of current "Chinoiserie" costumes.