Analysis Of Low-carbon Supply Chain’s Decision Under The Influence Of Carbon Emission Reduction Level On Demand

Since the Industrial Revolution ended,climate’s change is obvious,with the development of economy,the concept of environmental protection gradually wins support among the people,in order to solve the contradiction between the economy and resources,low carbon economy development model appears,causing a research upsurge in academic circles,the level of carbon emissions as a low carbon factors,is also the research’s hotspot.Through literature review,considering a manufacturer and a retailer in a two-stage low carbon supply chain,decision variable of the manufacturer are wholesale price and the level of carbon emissions,the retailer’s is retail price,Considering the influence factors of different channel power structure,altruism and fairness concerns,service level and risk aversion about the supply chain model.Besides the impact of consumer preference coefficient of low car bon and carbon emission reduction cost coefficient of manufacturers and retailers’ decision variables,by a comparative analysis of the Stackelberg game decision-making and Nash game decision-making、the centralized decision-making model,comparing the manufacturer and retailer of the decision variables and profit under different channel power structure,and establishing the Nash bargaining profit allocation mechanism to coordinate the supply chain;analyzing the influence of the altruistic and fairness concerns for wholesale prices,carbon emissions and the retail price of manufacturers and retailers under three cases of manufacturer oriented,retailer dominant and equilibrium;considering the influence of carbon emission reduction level and the service level of double factors on demand,on the basis of building the demand model by the way of addition,comparing the manufacturer and retailer of the decision variables and profit under different channel power structure,analyzing the influence of the coefficient on the service demand and cost about the manufacturer and the retailer’s decision variables and profit,and coordinating the supply chain profit distribution through the Shapley value method;studying the optimal decision problem of risk aversion of manufacturer and retailer in different risk aversion coefficient,and the revenue sharing contract achieves the perfect coordination.Research shows that the low-carbon preference coefficient is positively related to the decision variables,and the carbon emission reduction cost coefficient is negatively related to the decision variables;the profit allocation mechanism of Nash bargaining achieves the perfect coordination of supply chain under different channel power structure;manufacturer’sand retailer’s relationship between altruism and fairness concerns is different under three cases of manufacturer oriented,retailer dominant and equilibrium;the decision variables are positively related to the service demand coefficient,and negatively related to the service cost coefficient;wholesale price in the Stackelberg game decentralized decision is less than the centralized decision’s because of consumer’s low carbon preference and carbon reduction when the risk of the manufacturer is neutral,the retailer is risk aversion,and the revenue sharing contract can achieve supply chain coordination when the risk of the retailer is neutral and the manufacturer is risk aversion;and numerical verification.Finally,a summary is presented and limitation discussed,along with a preview of some extensions and directions,to some extent,it can provide guidance for enterprise’s low-carbon decision-making,and enrich the content of the supply chain.