A Research On Business Model For M Jewelry Company

Nowadays,as the growing prosperity of Chinese economy and the increasing of national consumption,jewelry has suddenly become one of the three largest hot spots with automobile and housing.With the "Internet +"era coming,Large number of jewelry companies which having heard for many times are facing to bankruptcy.M company is founded in 1997,in 2000 the company system reformed,through the development of dozens of years,it was developed into today’s Chinese jewelry popular brand.As this stable company,under the increasingly fiercely competitive jewelry industry,are also facing the same problem.In this current background to explore a new set of business model is very meaningful,it can help companies to through the market environment test,to obtain greater market share,also to achieve the upgrade brand again.First of all,this thesis choose innovation business model as the topic,expound researches on domestic and foreign scholars about the theory of business model analysis models;secondly,elaborate the current develop situation in M company,new internet jewelry companies eat the part of the traditional jewelry market in China.Face to this impact of the Internet companies,old business model didn’t keep these traditional jewelry companies steady profit;again,the thesis use SWOT to analyze M jewelry company faces threat、chance and the advantage and disadvantage;finally,starting from the role and significance of the business model,planning for the business model of M company,put forward to the stage plan is to carry out the innovative business model is to executive Double brand,to enhance the status of M jewelry’s brand,at the same time with the popular brand of the fast model to M jewelry company’s high-end brands to attract more potential customers,and to provide funding for the high-end brand building.And use the Internet information technology to strengthen communication with the target customers,improve customers’ feeling.All in all,this thesis carries on the system analysis to the M jewelry company’s business model and puts forward the new innovation pattern scheme and the implementation steps,for the future development of M jewelry Company has certain operational significance.