Research On Construction Of HG Company Strategic Cost Management Mode

In the 1980s,with the integration of global economy,the market environment changed rapidly,and the pressure of enterprise competition increased steadily.Traditional cost management mode cannot meet the needs of enterprise development.Enterprises need to have a strategic vision for development and take long-term cost advantages and competitiveness from the overall consideration.As a product of the organic combination of strategic management and cost management,strategic cost management thought began to rise in the western academic circles.After more than 30 years of research and exploration by Western scholars,the methods and systems of strategic cost management have gradually improved,and four main management modes have been formed,including the Cranfield College mode,the Shank mode,the Cooper mode and Japanese cost planning mode.Among them,the theoretical system of Shank’s mode is the most perfect,the analysis framework and management process are the most clear,has strong operability,is the current theoretical research and practice of the mainstream mode.Under such a research background,this paper closely linked with the strategic guidance of the country to accelerate the development of Marine economy and realize the goal of becoming a manufacturing power,selected a state-owned enterprise specialized in Marine engineering equipment manufacturing-HG company as the research object,and conducted the research and exploration on strategic cost management with the Shank mode as the framework.First,this paper uses PEST model to analyze the macro environment,and Michael Porter five forces model to analyze the industry environment.SWOT model is used to analyze the strategic positioning on the basis of comprehensive analysis above,and determine the suitable competitive strategy.Then this paper verifies the rationality of HG’s current strategic choice,and points out the problems encountered in implementing HG strategy.Secondly,by using the tools of value chain analysis and strategic cost motivation analysis,this paper comprehensively analyzes the shortcomings of HG’s cost management and puts forward specific solutions,that is,to construct a strategic cost management model based on three key success factors----total quality management,timely inventory management and target cost management,to enhance the management level of time,quality and cost in an all-round way,and establish a lasting cost competitive advantage for enterprises.Finally,in view of the specific implementation of strategic cost management,management layer support,full staff participation and the establishment of balanced scorecard system are proposed.This paper chooses the strategic positioning analysis tool as the research breakthrough point when using the Shank model analysis,carries out the value chain and cost motivation analysis under the premise of clear strategic choice,and constructs the cost management mode under the current strategic implementation with the analysis results,which provides practical solutions for enterprises to solve the cost management dilemma.The research idea of this paper flexibly uses framework of Shank’s model,does not start from the value chain analysis,but closely combines with the actual situation of enterprises to explore.In addition,the theoretical system of strategic cost management is closely related to the actual conditions of our country and the reality of enterprises.The factors such as the development trend of the global industrial chain,the national oil strategy,the environmental protection responsibility of state-owned enterprises,and the Belt and Road Initiative put forward by General Secretary Xi,are fully considered.the research results are more suitable for enterprises and more operable.There are many qualitative analyses in this paper.Some chapters are lack of data support and quantitative analysis and some are modified,because of the trade secrets involved.The strategic cost management model constructed for HG company in this paper is difficult to avoid deviations and deficiencies.The actual application needs to be verified,and further research is needed.