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Research On Schedule Management Of New Media Marketing Platform Project In Baosteel Trading Company

Posted on:2016-01-17Degree:MasterType:Thesis
Country:ChinaCandidate:X Y HuangFull Text:PDF
GTID:2381330572964613Subject:Project management
Abstract/Summary:PDF Full Text Request
Baosteel trading Co.Sales steel pipe,taking the traditional marketing mode.With the continuous progress of global economic integration and the development of the network technology,the deluge of new media marketing makes business enterprise traditional marketing business volume greatly decline,serious threat to business enterprise's survival and development.So it's important for Baosteel trading Co.to develop the new madia markiting platform,And only strict,accurate control of the project in accordance with the progress of the project control,to ensure the smooth progress of the project.It is necessary to adjust the project plan to meet the actual situation.It can ensure that the project is completed successfully.In the project schedule management,regular inspection and updating is the most effective method to implement the project management.Marketing platform construction project,through the characteristics of new media marketing proposed new media marketing platform should have the function requirements.Using work breakdown structure diagram,chart,project management method,from the formulation of the project schedule,the progress of the project management the system in this paper.The project schedule management theory should be applied in the practical work.This paper describes the project in late,full use of project schedule management methods,tools and techniques,strict according to the project schedule management process determined the project scope,implementation of meticulous work breakdown structure(WBS),forming a milestone event table and Plan,the preparation of the progress plan,determine the critical path.The new media marketing platform for the construction of the project for better marketing,expand marketing channels,reduce marketing costs,improve profitability,and enhance the competitiveness of enterprises has a very important role.
Keywords/Search Tags:new media marketing platform, project schedule management, progress plan, progress control
PDF Full Text Request
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