Growth Strategies Of Fushun Zhuomei Jewelry Art Co.

At present,along with our country market economy gradually prosperous,people pay more and more attention to the enjoyment of the spirit in the pursuit of material life at the same time.Jewelry more and more welcomed by the people.Chinese jewelry is also developing rapidly,is the world’s fastest jewelry consumption.In 2015 Chinese jewelry consumption is expected to reach 180,000,000,000 yuan,take this,China will become the world’s largest market for luxury goods.The state has issued a series of policies to encourage entrepreneurship.In this environment,more and more companies began to enter the jewelry market.One can not help but there are many entrepreneurs through the jewelry industry,Fushun Zhuomei jewelry Art Co.Ltd.that is one example.I will venture in Fushun Zhuomei Jewelry Art Co.Ltd.as a case,analyzes the key factors of jewelry business.In this paper,the entrepreneur of Fushun Zhuo Mei Jewelry Art Co.,Ltd.to describe the entrepreneurial process,the analysis of the key factors in the entrepreneurial process of Zhuo Mei company,and find out the problems existing in the company.Through the analysis of the company’s marketing strategy,the company’s talent management strategy is proposed to retain and cultivate the talents needed by the company.Through the market competition strategy Zhuo Mei would go to gain more market share.Product development strategy and the development of enterprise culture are to develop products to enhance the direction of profits.The development of financing channels is discussed.With specific enterprise specific industry as the research object,the paper has pertinence and practical significance.This paper draws a conclusion through case study and theory of Fushun Zhuomei Jewelry Co.,the combination of arts,hope to provide help and guidance on the future industry entrepreneurs.