A Practical Study On The Packaging Design Of Minimalist Cosmetics

With the increasing sales of make-up products in our country in recent years,the cosmetics have become a way of the contemporary people to pursue beauty.As an important factor to stimulate the consumer’s purchase desire,the cosmetic packaging plays an important role in improving the competitiveness of the products.At the same time,as a daily consumable,the packaging design of the cosmetics also needs to conform to the development of the society.The simple and condensed visual effect of the minimalism and the restraint attitude to avoid over-design can not only improve the brand identification,but also take into account the ecological environmental protection,and also the setting of the regulations on the management of the cosmetic packaging at the present stage in our country,so that the minimalist style has the advantages of being applied in the design of the cosmetic packaging,The necessity of practical exploration also has realistic pertinence.Based on the practice of minimalist cosmetic packaging design,this paper explores the relationship between minimalist style and cosmetic packaging design by combing the theory of minimalist design and case analysis.And through the "PURE"cosmetics brand logo design,graphics,colors,layout arrangement and packaging containers,packaging material selection,related products derived design practice,etc.Explore the value and significance of minimalism in cosmetic packaging design.