Research On E-Marketing Of Company S

As the economy develops increasingly in our country,there has been an increase in people’s consuming ability and their need for spiritual life.There are more and more people giving attention to jewelries,at the same time,jewelry business grew significantly because of online shopping.Now more and more companies join the jewelry business and begin to realize the importance online marketing.Therefore how to survive and develop in this competitive environment has been a concern for all the companies.This paper has made company S as the research subject.First,it analyzed the general current situation of jewelry business and the company’s marketing situation,and makes plan for its target market.Then,based on that and the online marketing,this paper made more thorough and feasible marketing strategy targeting at different marketing channels.Last,according to the marketing plan and the operation principles of the company,this paper made prediction for the company’s product sale,thus giving more help and prospect to it.Based on marketing theories and consumer demand theories,this paper analyzed the company’s current marketing situation,and its internal and external marketing environment.Using SWOT chart,the research showed the company’s current advantages and problems.At last,considering its current situation and the researcher’s own experience,the researcher gave specific marketing strategies and pointed out the possible problems in implementing them.This research not only has great significance in the company’s marketing,but also has great value in being reference for small and middle size companies of the same kind in marketing both online and offline.