Research On The Design Of Liquor Bottles Based On Kansei Engineering

Emotional imagery is an important attribute in packaging design.Whether it is visual or tactile,product packaging is the first level of consumer perception of products,and one of the important factors affecting consumer perception and purchase.Liquor is the most common drink in daily life.The shape design of the bottle is the most intuitive perception of the white wine,and it is also a direct reflection of the corporate brand’s cultural value.With the continuous improvement and upgrading of consumer demand and consumer awareness,the traditional design concept can no longer meet the increasingly complex product awareness of consumers and adapt to the needs of current enterprise development.Consumer demand for products is no longer limited to product function level.More attention is paid to the emotional needs of products,and the individualized experience of products is emphasized.It is an important topic for modern product design and development to study consumer’s perceptual appeal to products.Traditional Kansei Engineering research mostly weakens or neglects the importance of the overall elements of the product.It often studies from the single design level of the product design,color,material,texture and other related design elements,and establishes the traditional single dimension feature KE model.Research is often directed at a certain point in a certain aspect of the product,and the impact on the overall design of the product model is small.For this paper,the liquor bottle is the research object,based on the theory of Kansei engineering,in the principle of product integrity.Under the premise of using HIES deconstruction method,the multi-dimensional design feature deconstruction analysis of representative products,the application of mathematical statistics to establish the mapping relationship between consumer appeal and multi-dimensional design features,and explore the relationship between multi-dimensional design variables and consumer users.And construct a wine bottle shape design guiding principle with liquor sensation image to carry out new product design and verification,and better integrate the fuzzy and unconscious sensibility attributes into the bottle design.The main research contents of the thesis include the construction and analysis of the associated experimental model and the design and verification of the new product.The research contents are as follows: through the questionnaire,MDS,cluster analysis and other methods to obtain representative emotional vocabulary and experimental significance.Samples,and establish the perceptual image space and experimental sample space respectively;use the global HIES deconstruction method to deconstruct the product from system to component multi-dimensional design features and construct multi-dimensional modeling feature space,and deconstruct the sample from the actual sample as a whole,Decomposed multi-dimensional design features are parameterized,combined with perceptual semantic space,using regression analysis,assignment method to obtain representative design features with research significance,and finally obtaining final design feature variables by means of gray correlation;using quantitative I A multi-dimensional design variable KE linear model based on the bottle-shaped color muscle and related components and the consumer’s sensory image was constructed separately from the multiple regression analysis.The calculation results of the two KE models are separately compared and analyzed.According to the results,the differences between the two analysis modes are obtained and the correspondence between the consumer’s emotional image and the design features is established.According to the corresponding relationship,the development of wine bottle products was carried out,and the paired T-test analysis was carried out as a sample.Finally,based on the verification results,the method proposed in the paper was realistic and feasible.