Analysis Of Women’s Neutralization And Gender Consciousness In China’s Modern Fashion

Neutralization of women’s wear in the twentieth century has been an ordinary phenomenon in the history of Western fashion design,and is an important research content in the history of Western clothing.China’s research on the phenomenon of neutralization started late.After the founding of New China,with the improvement of women’s status and the change of roles,with the awakening of self-awareness,the phenomenon of neutralization of women’s wear began to appear and was continuously developed.Interpreting the psychology of women’s consumer demand for clothing in China,highlighting the characteristics of liberalization and individuality,is an important issue that designers need to solve now.According to the study of the historical changes of clothing development in our country as the theoretical basis,according to the "17 years" of the founding of the country,the "decade of the Cultural Revolution",the 20 years of reform and opening up,and the first 18 years of the21 st century,it is divided into stages.Based on the theoretical concepts of costume sociology and artistic aesthetics,combined with the perspective of gender consciousness,the paper analyzes the transformation process of female consciousness after the founding of New China.Through in-depth analysis of political reform,economic construction,educational conditions,Western culture and family structure,the relationship between them and various objective factors and women’s neutralization is studied.Based on this situation,the questionnaire survey was used to clarify the consumption demand of neutral women in contemporary women.and on this basis,the fashion design practice was carried out.In order to provide valuable historical reference for the analysis of the popular trend of contemporary women’s fashion design,it is necessary to comprehensively understand the evolution law and formation reasons of this period from a deep level.External factors of society have an influence on the development of female gender consciousness.Women’s neutral clothing is the material carrier of female ideology development.The change of women’s neutral clothing has a close causal relationship with female gender ideology."There is a reasonable mechanism for following." The historical development track of Chinese women’s neutralizationbasically follows the female gender ideology from the conservative self-satisfaction of the modern era to the diversification of individual emancipation thoughts entering the modern era.This paper mainly studies the contemporary Chinese women’s neutral clothing culture,pays close attention to the current women’s aesthetic needs,analyzes and grasps the contemporary women’s consumer psychology,and highlights the contemporary new women through the diversified modern neutral women’s design.Personality,and provide a clear guiding significance for cultivating the correct female gender awareness and neutralization of women’s wear in modern fashion.