The Application Of Chinese Exorcism And Blessing Culture In Jewelry

In the study of jewelry,it is not difficult to find that exorcism and blessing for fortune are often important reasons for people to wear jewelry.In the cultural process of China for thousands of years,the concept of exorcising evil spirits and blessings is revealed through different faces such as witchcraft and religion.After a generation and generation of interpretation and inheritance,a culture has been formed.This paper explores the reasons why people wear jewelry from the perspective of Chinese exorcism and blessing culture.Through the analysis of jewelry types,shapes,patterns and materials,it explores the relationship between Chinese exorcism and blessing culture and jewelry.The psychology of exorcising evil spirits and blessings affects the wearing of jewelry.By interpreting the exorcism and blessing culture,we can glimpse the Chinese people’s wearing psychology and consumption habits,which is of great significance to jewelry marketing.This paper is divided into five parts:The introductory part clarifies the meaning and purpose of the topic selection;analyzes and summarizes the research literature related to the topic;briefly describes the research content and research methods.The first chapter is divided into two parts,explaining the concept of exorcism and blessing culture and its embodiment in social life.With time as the axis,it shortly describes the origin and development of exorcism and blessing culture.The second chapter studies the content and the theme of the exorcism and blessing culture.In the process of developing exorcism and blessing culture,concepts such as witchcraft,Yin and Yang,Confucianism,Buddhism and Taoism,are constantly integrated.And the ideological basis and material performance of the exorcism and blessing culture are more diverse.The third chapter analyzes the relationship between traditional jewelry and the exorcism and blessing culture.In category,there are Gang Mao,Sheng,long-life locks,etc.for the purpose of the exorcism and blessing culture.On the subject,the emphasis is on the use of weapons and gods to pray for the exorcising evil spirits and blessings.The blessing thought is expressed through the symbolic meaning;in material,it mainly expounds primary jewelry materials: the blessing connotation of metal and jade.The fourth chapter,through the analysis of jewelry wearing and sales,shapes the cultural characteristics of exorcism jewelry and blessing jewelry.It can be found that the psychology of people wearing jewelry is dominated by the two principles of witchcraft,the "contact law" and the "similarity law".Jewels can give people positive psychological hints to satisfy people’s needs for comfort and spiritual support.Jewelry marketing caters to people’s wearing psychology and meets the psychological needs of consumers.Chinese exorcism and blessing culture is an inseparable part of Chinese traditional culture and one of the important connotations of jewelry.The exorcism and blessing culture in jewellery is the true expression of Chinese thinking,world outlook,religious folklore and social values.It not only shows the characteristics of the times in all stages of society in China,but its spiritual connotation still has a tenacious vitality until today.