Study On Strategy Of Yunnan Gold&Mineral Group "Going In" To The Lao Mining Market

Yunnan Gold&Mineral Group Co.,Ltd(YGMG)was established with good assets integration and capable teams when Yunnan Bureau of Geology&Mineral Resources promoted enterprization reforms.The main businesses of the company are prospecting,mining,dressing and smelting,processing,trade,etc.of gold and nonferrous metal resources.After decades of mineral development,the quality of some old mine resources has declined,the utilization efficiency has decreased,some resources even going to depleted.It’s difficult to maintain the current status of the group、Based on the initial thinking of the management of the group,in order to achieve long-term development,it is necessary to expand its focus overseas and focus on the global mining market.Follow the guidance of"two markets and two kinds of resources",China have clearly proposed the"going out"strategy at the 16th National Congress.In the autumn of 2013,General Secretary Xi Jinping successively proposed the important initiatives of "Building the Silk Road Economic Belt" and "Building the 21st Century Maritime Silk Road",which is known as“Belt&Road Initiative" China and Laos are both geographically adjacent and ideologically a socialist ally.Both countries have long-term cooperative partnerships in politics,economy,trade,culture,education and military.Compared with other countries’investment in Laos.China has the most investment in long time.YMGM should try the best to going in the Laos mining market for the long-term development.This thesis is based on the company’s strategic analysis method,international strategy,etc,study on how YGMG could enter the Lao mining market.Firstly,the current situation and deficiencies of YGMG were summarized.Then the PEST analysis method was used to analyze the macro environment of Laos.Then,SWOT analysis model was used on study that the advantages,disadvantages,opportunities and challenges of YGMG entry into the Lao mining market.Thus,analyzed and summarized the strategic plan under various situations.Finally,summarized the strategic deployment situation,and formulated corresponding measures for various strategies.