Research On Network Marketing Of Fine Cigarettes In A Tobacco Company

A Tobacco Company cigarette brand is one of the 16 products encouraged by the National Tobacco Monopoly Bureau.Since the 21st century,A Tobacco Company has been expanding its brand popularity and increasing its brand sales year by year.A Tobacco Company can survive in the fierce competition of cigarettes and expand its operating efficiency.This not only enables the company to stand firm in the complex cigarette environment,but also can lead the company’s overall brand image to be continuously improved.However,in recent years,with the emergence of the fine cigarette market and the leap-forward development of Internet technology,the brand development of A Tobacco Company is facing a series of challenges.Firstly,the sales of fine cigarettes in the tobacco industry are blowout-like growth,while the company’s brand as an incentive brand is at a disadvantage in the competition in the fine cigarette market.In the past two years,sales have been flat,and brand value has declined to a certain extent.Secondly,with the development of the national economy,consumption concept of cigarette products is constantly changing,and innovative cigarettes are gradually becoming a leader,which brings great pressure to the technological development and innovation of new cigarettes in A Tobacco Company.Thirdly,the traditional terminal marketing mode of the company’s brand brings less and less profit with the increasing cost of marketing personnel,single marketing structure and low marketing efficiency.With the stricter requirements of the National Tobacco Monopoly Bureau for the high-quality development of cigarettes,the company is facing more and more challenges.The banner of high-quality development puts forward a higher pursuit for the production and operation of the company’s brand.Only by keeping up with the changing market and finding opportunities in constant innovation and change,can the enterprise seek a way out.In the past ten years,with the continuous development of Internet technology,the application of Internet technology products has spread to people’s daily life.Huge Internet groups have become the marketing objectives of enterprises.The trend of the transformation of traditional marketing methods to network marketing is the inevitable result of the development of the new era.Network marketing can not only help tobacco industry enterprises break the marketing restrictions of relevant national laws and regulations,bring more flexible marketing channels and paths,but also be able to quickly obtain consumer information in the era of big data in the network,rely on the database,and be able to accurately analyze and formulate marketing strategies,which greatly helps enterprises to develop with high quality.Under this background,this paper takes the fine cigarettes in A as the research object,uses the marketing research methods such as theoretical research,data analysis,investigation and research to analyze the current development situation and existing problems of the company,and puts forward marketing strategy suggestions and precise positioning for the fine cigarette products at the present stage of network marketing.Through research and conclusion,this paper solves the practical problems of slow growth,single structure and weak brand influence of fine cigarettes in Zhongzhong A.At the same time,the research conclusion enriches and develops the existing research on fine cigarettes online marketing.