Research On The Design And Cultural Value Of Sports Insignia

With the world sports boom rising,all kinds of sports games are held in full swing around the world.In the preface of Chinese Ancient Sports Pictures: sports is undoubtedly a spiritual carrier of life and a kind of sustenance of the soul.The sports of any nation are obviously the cultural cohesion and spiritual externalization of this nation.Sports badge is one of the image symbols of the Games,and it is also a necessary sports cultural product of the National Games.It usually includes medals(medals),logos and commemorative medals.Sports badges not only witnessed the development of sports games,but also recorded and reflected sports in China to a certain extent.The development and change of image art design of sports meeting.There are various types of sports games in the world.This paper takes the national sports meeting as an example to study systematically the design of sports badge and cultural value.The National Games for short "National Games",is the highest level in China,the largest comprehensive games,highlighting the strong sports industry in China.The National Games are held every four years,usually one year after the end of the Olympic Games.Its original intention is to train new people and select talents for the country’s Olympic strategy.The content of the study is divided into two parts: first,according to the influence of social environmental factors in different periods,the development of sports badges in the National Games is summarized briefly.Grasp the overall development of sports badge design in China.From the graphic and modeling design of the sports badge of the National Games,this paper analyzes the basic characteristics and laws of the design of the sports badge of the National Games,and summarizes and states the different artistic features of the design of the sports badge of the National Games in different periods.Form a set of relatively complete and detailed sports badge design theory.Secondly,it studies the cultural value characteristics of sports badges and the development trend of sports badges design in the National Games.Combined with the artistic characteristics and laws of sports badge design,the cultural value of sports badge in different periods and fields is discussed.Firstly,it discusses the cultural heritage value of the sports badge of the National Games from three aspects: the manifestation of social sports style,the spread of sports culture and the inheritance of Chinese sports spirit.Then from the angle of the fusion and contrast of the red sports culture upsurge and the Chinese and western sports culture thought,the paper discusses the red cultural value of the sports badge of the National Games.Secondly,from the perspective of compatible expression of Chinese and foreign artistic and cultural elements and the design and application of Chinese traditional patterns,this paper discusses the artistic and cultural value of the sports badges of the National Games.At the same time,combined with the characteristics of physical fitness,competitive education and the pursuit of excellence,the sports badge of the "National Games" is discussed.The important role of Finally,according to the influence of the development of social economy,culture and science and technology,this paper discusses the development trend of the sports badge design of the National Games from the aspects of modeling,material and modern technology.