Research On Development Strategy Of ZT Paint Company

China is already the world’s second-largest economy,and “MADE IN CHINA” has been around the world.Due to several decades export economy,95% of the containers were manufactured in China.Therefore,China have the world’s largest container paint market.Since the 1980 s when the container industry entered China,it has been occupied by several major international brands,and the market distribution is stable.As the saying goes: business is like war,stability is short,change is always the main melody of the market.In 2013,a documentary named "under the dome" became a key issue,it has aroused the Chinese government and people’s environmental protection consciousness.On March 31,2014,the ministry of environmental protection issued what the media hailed as the "toughest environmental law",which was officially implemented on July 1,2014.In this raw,it clearly pointed out that China should protect environment,and reduce the impact of coating on environment and human health during production and use.Container coating is listed as a key paint industry to reduce the VOC emission,which made strict standards,and made a timetable.This marks the traditional solvent container paint will be forced out of the Chinese container paint market at the end of 2017.ZT(Shanghai)is a coating company,founded in 1993.It is affiliated to CHUGOKU MARINE PAINT,which was established in 1917 in Japan.It has a history of more than 100 years.In this long growth period,it gradually formed and improved the quality management monitoring system.ZT always keeps 27% market share in worldwide container paint as the first echelon.As a company that also pays attention to products with traditional coatings,in the face of this sudden change,is it to increase investment and strive for market share;or is it to use shrinkage strategy to open up overseas markets and avoid risks?Based on the analysis of the internal and external environment of ZT Coatings Company,this paper summarizes the advantages and disadvantages of ZT Coatings Company with reference to strategic management theory and other management tools.Formulate a scientific enterprise development strategy,as well as to achieve the objectives of a series of management measures to enhance the competitiveness of enterprises,to maintain the company’s leading position in the industry.At the same time,it can also be used for reference by enterprises in related industries.