Case Study On Quality Management For Airbed Products Of C Company

Under the condition of retailer’s free return policy,the loss from quality defective products return by consumer become bigger and bigger problem to Company of Brand then significantly affecting the profits from product sales.While the product has systematical quality defects,there will be a disaster to the Brand.So all Company of Brands are strictly working on reducing quality defective products return.But because the products are manufactured by OEM Manufacturers which have low level of quality mindset and management,generally the product quality control is not that effective.Although there have been lots of discussions and studies regarding supply chain quality management existing for quite a while,but most outcome of studies are theoretical but have less value for reference when resolving actual problems in reality.This thesis is a case study base on a real case which a big amount of loss happen on C Company because their Airbed products have huge consumer returns on year 2014.The case background,cause of quality issue and quality improvement are introducted in case introduction section.Then in case analysis section the root cause and success factors of this successful case are analysized in details.Further following the inspirations of this case are taken out.In final section of the thesis,there are three conclusion can be drawn out:(1)OEM manufacturers need to improve product quality by advance quality improvement & management tools like Six Sigma for product quality management improving.(2)From modern supply chain quality management point of view,Company of Brands should set up strategic partnership with OEM Manufacturers.To put more resources on OEM Manufacturers on helping them for effectively product quality control.The reimbursements for quality cost on OEM manufacturer and assigning inline inspection at OEM manufacturer are two key points on maintaining the strategic partnership.(3)The Company of Brands should keep closely tracking on product quality management status and outcome by regularly conducting investigation and analysis accordingly.This is the key point for risk control on quality management.The case studied in this thesis should has some common points for no matter other Company of Brands or OEM manufacturers.Hoping they can find inspiring from this thesis for quality cost reduction and quality control.