The Research On Supply Chain Finance Model Of China’s Steel E-commerce Enterprises

The steel industry is the pillar industry of China and plays a very important role in the development of the national economy.However,there have been three major pain points in the steel industry: overcapacity of steel,poor credit of steel traders and multiple trading links in the chain.The existence of these pain points has always hindered the healthy development of the entire industry.With the rapid development of Internet finance,steel e-commerce companies have begun to lay out supply chain finance to solve these problems.In the process of developing supply chain finance,as a trading platform where steel mills,steel traders and end users participate together,steel e-commerce can realize the efficient connection between supply and demand information and help steel mills achieve precise marketing.At the same time,e-commerce platform can use big data analysis to reduce information asymmetry in the financing market and solve the financing difficulties of steel traders.Moreover,supply chain finance will become a big profit growth point for steel e-commerce in the future,and it will play a vital role in its own development.It is predicted that the total supply chain finance in China’s entire market will reach 1.498 billion by 2020,and the steel industry’s market capacity will exceed one-third of the total scale,which has great room for development.However,the development of China’s steel e-commerce enterprises has experienced more than ten years in total,and there are many immature places in the development of supply chain finance business.Therefore,this paper selects the steel e-commerce enterprise with typical representative----steel-silver e-commerce as a research case,analyzes the innovation point of the supply chain financial model and the benefits it generates,and improves the enterprise supply chain finance model by combining the existing risk points.At the same time,through the comparative analysis of the steel-silver e-commerce supply chain financial model and the supply chain financial model of China’s major steel e-commerce enterprises,the problems in the supply chain financial model of steel e-commerce enterprises are found out,then targeted suggestions are put forward.It provides a certain reference for the healthy development of China’s steel e-commerce supply chain finance.The research in this paper consists of five parts.The first part is the introduction.Firstly,it studies the related literatures of supply chain finance at home and abroad,and makes a hierarchical induction and summary.Then it analyzes the research background and significance of this paper,and points out the innovation and deficiency of the article.Thesecond part combines the motivation of China’s steel e-commerce to develop supply chain finance,describes the development status of steel e-commerce supply chain finance,and then focuses on the "purchasing"."operating" and "selling" three stages of China’s steel e-commerce enterprises for the steel industry chain,form the three supply chain financing models formed by the three stages,and summarizes the characteristics of each model.The third part introduces the general situation of steel-silver e-commerce enterprises,the financial background of supply chain and the three supply chain financial products launched by the specific case,which are "helping you pick","following you" and "leaving you".Analyze the innovation of the steel-silver e-commerce supply chain financial model.The fourth part analyzes the operation effect and existing risks of steel-silver e-commerce supply chain finance,and puts forward The fifth part compares and analyzes the supply chain financial model of steel-silver e-commerce and other major steel e-commerce companies in China,and the analysis are from the financial services,risk management and control,logistics and warehousing and customer base of enterprises.then it finds out the shortcomings in supply chain finance of the steel e-commerce,and put forward relevant suggestions for improvement,which includes "increasing finance ial product innovation","strengthening strategic cooperation between upstream and downstream enterprises","accelerating the integration of offline warehouse logistics" and "constructing credit system,risk control in stages" etc.