Strategic Transformation Of Jintao Chemical Manufacturing Company Under The Background Of "Internet +"

Compared with the past,the 21 st century is a new era.Driven by the new generation of information technologies such as cloud computing,big data and artificial intelligence,economic and social life has expanded from the traditional physical space to the digital space.It is no exaggeration to say that the market has been surrounded by the emerging information industry.After discovering this phenomenon,some enterprises with traditional manufacturing as the main business have made rapid changes and gradually connected with modern information industry to promote the progress of enterprises.Among them,some traditional chemical manufacturing enterprises are the most prominent.Through timely insight into the market trend and strategic adjustment,the enterprises can achieve long-term development and further improve the operating efficiency.Jintao company,for example,was formally established in 2003.Its main business includes the production,installation and sale of chemical equipment.Obviously,in this era of rapid development of information technology,it is difficult to maintain a good momentum of development just according to the traditional way of operation and management.If we do not "touch the net" and turn a blind eye to the changes in the current Internet era,we will easily be eliminated by the market.As far as this paper is concerned,it is mainly based on the theory of enterprise transformation.Taking Jintao company as an example,it specifically analyzes the main reasons affecting its transformation in the current Internet era,lists the key elements of enterprise transformation and provides multiple ways to complete strategic transformation.Therefore,through product standardization,data sharing platform construction and O2 O marketing channel opening,Jintao company's managers make good use of Internet thinking and clarify the development direction of "Internet + intelligent manufacturing",then its strategic transformation will be more successful.This paper analyzes the strategic transformation of Jintao company and provides inspiration for the transformation of the whole industry.