Research On Ways And Methods Of Guiding Users To Establish Green Consumption Behavior Habits

In recent years,the green design in the sustainable development,driven by the strong economic development momentum and the good political situation of ecological civilization construction in China,ushered in a great opportunity.Green design,green consumption,green life continues to be popular.It is the key to realize ecological civilization to make green consumption behavior become a habit and make people and environment get along harmoniously.How to guide users to establish green consumption behavior habits has become a key problem to be solved.How to achieve green consumption,green life has become a relevant research hotspot.Green consumption,as an important part of green design,is important to the establishment of green Chinese ecological civilization.It is of great significance.The establishment of green consumption behavior habits can provide a continuous product demand base for the enterprises to optimize the industrial structure,change the mode of production,and promote the green development of the industrial structure.On the other hand,it can effectively avoid the pollution of the natural living environment,reduce the ecological damage,reduce the negative impact on the natural environment,and help to promote the establishment of green consumption behavior habits.For the construction of ecological civilization in China to provide a solid natural,social and mass basis.The research focus of this paper is to combine the design principle of leading consumption behavior with green design from the point of view of life type consumer products,facing consumers and market demand directly under the background suitable for our country’s national conditions.This paper attempts to construct a theoretical system of green design with the aim of realizing "guidance",to realize that green products serve people,and to make the green culture of China really become the gist of public life and cognition that cannot be obtained.In this paper,questionnaire survey,comparative analysis and case study are used to analyze the green consumption of Chinese and foreign consumers.In the process of summing up the research on "green consumption" at home and abroad,and in combination with the policies of China’s national conditions,the present situation and existence of green consumption of Chinese consumers are analyzed.Combing and analyzing the problems;using the relevant questionnaire survey to summarize the factors that affect the green consumption of consumers,which provides a solid data base for this paper.Finally,the design principle of guided consumption behavior is integrated into the green design field,and a green design theory system is established to realize "guidance".This paper takes new energy vehicles,shared bicycles and shared express boxes as concrete examples.Through analyzing and collecting a large number of data files and case studies,it provides practical evidence to guide users to establish green consumption behavior habit system.Guide users from forced green consumption to initiative Green consumption behavior,the establishment of green consumer behavior habits.In the research process,we pay attention to the user experience,the habits of living and consumption of users and the habit of using products,and pay attention to "people-oriented".The users can accept and use the guiding green products more smoothly,and through long-term good use experience,Gradually consolidate green behavior,form green use habits.The green culture of China has become an inaccessible part of public life and cognition.