Research And Development Of Paper-cut Creative Products In Yanchang County Based On Online Promotion

Paper-cut in Yanchang County is a traditional culture and art created by the people’s wisdom and rich imagination in northern Shaanxi.It records the long history of working people in northern Shaanxi and is a bright part of the intangible cultural heritage art in Yanchang County.But with the development of mobile internet,modern technology has brought people new ideas and constantly changed people’s traditional ideas.Under the new concept,people can no longer satisfy with the function of the county paper-cut itself.With the passage of time,the paper-cut in Yanchang County will gradually lose its living environment and space,and this intangible cultural heritage is also facing loss.In the whole study,the first chapter describes the background and current situation of this study,as well as the purpose and significance of the author’s topic.In the second chapter,the author introduces the present situation of paper-cut in Yanchang County,and analyses the dissemination status of paper-cut products and intangible cultural heritage in Yanchang County.In the third chapter,the author combines Bloomer’s theory of symbolic interaction,analyses the significance of symbolic communication in cultural communication,and finds out the theoretical basis of semiotics for the development of creative products.In the fourth chapter,the author extracts the elements according to the collected materials,vectorizes the paper-cut pattern elements in Yanchang County,chooses different carriers,develops a series of creative products,and puts forward online promotion strategies suitable for Yanchang County.The paper-cut creative products developed in this paper,as products with northern Shaanxi cultural imprint,are cultural carriers of creative design,production and marketing based on paper-cut elements.This paper defines the related concepts of paper-cut and creative products,analyses the current situation and related problems of cultural and creative products in China,and puts forward some suggestions.Based on the theory of symbolic interaction,drawing lessons from the excellent achievements of tourism industry,museums and other related fields as well as creative product design companies,this paper synthesizes the development status of local creative products in China,develops and designs a series of local creative products in Yanxian County,with a total of 13 items of creative products.At the same time,this paper puts forward thepromotion strategies for the marketing and dissemination of creative products in Yanxian County.There are 41 maps,3 tables and 55 references.