Research On LNG Marketing Strategy Of Hunan Tonghong New Energy Development Co.,Ltd

With the rapid development of China’s economy,more and more "clean,low-carbon,safe" energy is needed,and more and more attention is paid to low-carbon,environmental friendly liquefied natural gas(LNG)energy.The LNG market has a bright future and fierce competition.As a LNG trader in South China,Hunan Tonghong New Energy Development Co.,Ltd needs to stand out under the influence of multiple market competition pressure,unbalanced supply and marketing and other adverse factors.It is necessary to study the LNG marketing strategy of Tonghong new energy company.In this paper,according to the current LNG tong hong new energy company marketing status,combination of 4P marketing strategy related to marketing management theory,the theory of environmental analysis,using the method of PEST and SWOT analysis method and the model of porter five Tonghong new energy company LNG marketing macro environment,micro environment and the internal LNG marketing present situation,through the questionnaire to survey on new energy company LNG marketing in product,price,channel and promotion and so on four aspects of problems.Thus make Tonghong new energy company’s LNGmarketing plan and target,respectively from the promotion,pricing,channel,product and so on four aspects to develop a suitable Tonghong new energy company’s marketing strategy,and puts forward from education attaches importance to talents training,strengthening marketing team building,improve the company’s performance appraisal,go the way of healthy green development in four aspects,such as ensuring the effective implementation of the marketing strategy.Through the marketing strategy to promote the rapid development of the enterprise,so that the enterprise in the business sea is always in an invincible position.