Based On The Predicted Market Development Strategy Research Of DFWT’s Processing And Interpretation Business

In recent years,with the continued sluggish oil prices,the global oil and gas market has been hit hard.Geophysical companies in the upstream of the oil industry chain are the first to bear the brunt,and the market has shrunk dramatically.Facing the complicated market environment,it analyzes and summarizes the main factors that determine the market development,and based on the forecasting research on the future market,it develops a market development strategy that is in line with its own reality for DFWT’s processing and interpretation business,which helps to enhance the market.This paper based on the combination of previous research results and existing geophysical industry data.This paper firstly elaborates on the development status of DFWT’s processing and interpretation business market,and puts forward that DFWT’s current interpretation of the main deposit market is slower,the market is less profitable,the market competitiveness is not strong,and the market structure is single.The main reason for further analysis is that the scale of investment has been greatly reduced,and the gap between the technical field and the international community is large.The scope of business is narrow and the distribution of customers is limited to the internals of PetroChina.This paper based on the forecasting research on the future market and SWOT analysis,fully utilizes SWOT theory to analyze the internal and external environment of DFWT company.Targeted specific strategies covering the comprehensive market,including:deep cultivation and potential digging,solid expansion of the domestic market;optimization of layout,enlargement and strengthening of foreign markets;full expansion of natural gas and shale gas,coalbed methane and other unconventional exploration markets;Mechanisms and models to promote the rapid development of the reservoir development market;increase technology research and development and international cooperation,strengthen horizontal integration,and actively enter the marine market.In response to DFWT’s handling and interpretation of the business market development,specific measures and suggestions were proposed,including strengthening market development responsibilities,effectively building market development teams,and deepening strategic cooperation with customers as the center;continuing to promote technological progress and technological innovation,and enhance the market core.Competitiveness;strengthen project operation,rely on high-quality achievements to drive the market;strengthen the construction of talent team to help the long-term development of the market;continue to promote refined management and enhance cost competitiveness.