An Empirical Study On The Factors Influencing The Recycling Behavior Of Express Packages Of Rural Residents

E-commerce is developing rapidly like mushrooms.The consumption pattern of online shopping is already very common in rural areas,leading to the rapid growth of the amount of express and packaging waste.The unreasonable disposal of express packaging waste has brought a lot of waste of resources and environmental pollution.Therefore,studying the factors that affect rural residents’ participation in express packaging waste recycling has certain academic reference and application value for improving the recycling efficiency of packaging waste.In this study,a rural area in Henan Province was used as the research area,and an online questionnaire survey was conducted on local rural residents.Firstly,it analyzes the current situation of rural residents dealing with express packaging waste.Secondly,using the extended planning behavior theory,a theoretical model of the influencing factors of rural residents’ express packaging waste recycling behavior was established,and the structural equation was used to estimate and modify the parameters of the empirical model.Finally,a one-way analysis of variance and independent T-test are used to explore the different effects of different demographic characteristics on recycling behavior intention and recycling behavior.The results of the study show that:(1)78.25% of the respondents are willing to recycle,while only 47.72% of the respondents are willing to recycle.The proportion of residents who are willing to recycle but do not recycle is as high as 30.53%;(2)The intention of express packaging waste recycling behavior significantly affects the recycling behavior;and the core indicators of the expanded TPB theory significantly affect the recycling behavior intention;(3)Among the population attributes,there are significant differences in the influence of gender and age on residents’ willingness to recycle and recycling behavior,but there is no significant difference inother attributes.Finally,summarize and summarize the conclusions.To improve the efficiency of express packaging waste recycling and utilization,it is necessary to fundamentally strengthen the rural residents’ willingness to express packaging and recycling Increased recovery rate of express packaging.Finally,reflect on the deficiencies in the entire research process.