Research On Value Regeneration Of Handmade Paper Based On Brand Design

Handmade papermaking has a history of thousands of years in China.In the history of papermaking,through the use of tools and materials,people condense the experience and knowledge of nature,society and life in handmade papermaking.It is both a material civilization and a spiritual civilization,and is an excellent cultural heritage of the country and nation.At present,the consumer groups of traditional handmade paper are mostly literati,mainly used in calligraphy and painting,and a small amount is used in tea packaging and product packaging.The lack of brand-assisted promotion and multi-media communication has led to the gradual fading of traditional handmade paper from the modern perspective.In addition,due to the limitations of the handmade paper industry model,the mass production of industrial paper and the widespread use of electronic media have accelerated the decline of the handmade paper industry.How to effectively link handmade paper culture with modern life through design approaches is a problem to be solved.This research is based on the research on the development history and current status of traditional handmade paper.From the perspective of brand,explore the development status of traditional handmade paper from the aspects of brand identification,brand image and brand communication,and explore the categories and regions presented by handmade paper under brand semantics.And the characteristics of typical characters,analyze the limitations and progressiveness of brand design.Then,the concept of "design regeneration" is derived from the concept of sustainable development and applied in brand design.The brand regeneration of the value regeneration of handmade paper is carried out from the four dimensions of form regeneration,function regeneration,material regeneration,and organization regeneration to achieve Purpose for product empowerment Based on the above research,build a handmade paper value regeneration design model including the brand vision regeneration,brand product regeneration,and brand organization regeneration,and formulate the design process.The design method of this paper is carried out through the practice case "Paper Cooperative" brand image design illustration.This research hopes to make design breakthroughs for existing handmade paper brands,including brand visual design optimization,paper material innovation experiments,the design of a small number of products,and the promotion of multi-media communication of handmade paper culture,to explore and promote traditional crafts.A sustainable development method that integrates with life and design.The full text contains six chapters:The first chapter gives a detailed introduction to the research background and current research status at home and abroad,research objects and main content,research purpose and significance,research methods and technical routes,and research innovations.The second chapter analyzes the development status and characteristics of traditional handmade paper from the perspective of brand semantics,and analyzes the limitations and advancements of handmade paper brand design.The third chapter introduces the concept of "design regeneration",analyzes the source and purpose of the "design regeneration" concept,and finds a way to use the concept to achieve brand empowerment in combination with actual cases.The fourth chapter is to build a design model for the regeneration of handmade paper brand value,and carry out specific research on brand research and brand positioning,and establish a design practice system for the regeneration of handmade paper brand value.The fifth chapter is based on the study of design practice system,and exemplifies the brand design of "Paper Cooperative" through a practical case.Chapter VI summarizes,summarizes and prospects this topic.