| Wine culture is China’s traditional culture.Its packaging design serves as an important source of information,so that producers and consumers can notice that their packaging must not only be nourished by culture,but also reflect the product’s philosophy.As the design work is based on the Tao Er He liquor,the purpose of the packaging is to sell.By investigating the existing products of Tao Er He liquor,analyze their advantages and disadvantages in the design of the wine packaging,so as to find the entry point,The Shang dynasty bronze wine vessel type and decoration are applied to the packaging of Tao Er He wine,and a set of bronze series packaging with the Shang dynasty bronze wine vessel culture and artistic conception is designed to achieve the purpose of enriching the cultural connotation of the product with traditional elements and increasing market value..This design consists of three sub-packages,each of which has a main bottle body and a box body.In the design process,it mainly starts with the pattern of the main bottle body,and then extends to innovative applications in shape and decoration,and finally presents a matching outer box,which is designed to reflect the use of Shang Dynasty bronze wine vessels and decoration.The sense of honor and age of the product highlights the regionality and creativity of the culture.In terms of display,this time mainly used the 3D entertainment method,360-degree display of the charm of the bottle body and packaging,so that consumers can more intuitively feel the packaging design.Drawing on traditional cultural elements is both a cultural heritage and an enhancement of corporate culture,and in this way stimulates consumers’ desire forcollection and purchase,and creates a culturally connotative image of the Tao Er He Bronze Wine Series in consumers’ hearts.The majority of consumers convey the core values of the traditional Chinese culture.It is hoped that the packaging design will promote the economy of Jilin. |
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